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Marrowfield

Nine things nobody told you about being a web designer

By Mara Ellison·Branding·7 min·July 27, 2025

Designer in a green shirt working at a computer

Design school teaches grids, colour theory and the eternal debate over tabs versus spaces. It does not teach what Monday morning actually feels like: the feedback, the compromises, the quiet thrill when a stranger uses something you made.

After a decade of client work, here are the truths I wish someone had taped to my first monitor — the unglamorous, encouraging reality of designing for the web.

Taste is a muscle, not a gift

Nobody arrives with great taste. You build it the way you build anything: hundreds of hours looking closely at work better than yours, stealing structurally, and developing opinions you can defend out loud.

The designers you admire were once precisely as lost as you feel now. The difference is reps — and keeping a folder of work that makes you slightly jealous.

Half the job is translation

Clients speak in feelings and business goals; browsers speak in boxes and breakpoints. Your real work is translating between the two without losing either side’s trust.

The designers who thrive are rarely the most avant-garde in the room. They are the ones who can explain why a decision serves the goal, in words a non-designer can repeat to their boss.

A team gathered around laptops at a table
You are not hired for your hands. You are hired for your judgment, and judgment is just taste with receipts.— Overheard at a studio crit, shamelessly adopted

The craft never stops moving

The shelf life of a web design skill is roughly five years. Layout engines, tooling, expectations — all of it churns. This sounds exhausting until you realise it also means nobody is ever done, and late starters are welcome.

Stay curious in public: write, share, ask dumb questions. The community rewards learners far more generously than it rewards experts guarding their secrets.

Nobody told us these things because they sound too simple to be wisdom. They are simple. They are also the entire job.

If you are early in the journey: welcome. It is harder and kinder than it looks from the outside.

Portrait of Mara Ellison at her desk

Mara Ellison

Designer and writer, editing Marrowfield Journal from a small studio in Bath. More about me

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