Branding

Notes on identity and craft — what the job is really like, and the capabilities that carry you through it.

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Nine things nobody told you about being a web designer

Nobody warns you that half the job is diplomacy, that taste is a muscle, or that your favourite font will betray you. Seasoned designers share the quiet truths.

Branding·7 min·Jul 27

Designer in a green shirt working at a computer

Seven tools every web designer should know

Not another list of apps — the seven durable capabilities underneath the software, from type inspection to performance budgets, that survive every rebrand.

Branding·9 min·Jul 27